Case Studies

How to Launch RTD Canned Cocktails in the Australian Market RTD canned cocktails represent one of the most dynamic and consistently growing segments in the Australian drinks market. Consumer demand for premium,convenient, and genuinely flavourful ready to drink options has reshaped the category over the past five years — and the growth shows no sign of slowing. For brand founders, distillers, hospitality operators, and entrepreneurs with a compelling product idea, the RTD canned

Beverage Formulation Explained: From First Brief to Final Recipe Beverage formulation is the process of turning a product brief into a stable, scalable, and commercially ready drink. It sits at the intersection of food science, consumer insight, and manufacturing reality, and it is the stage of product development where the most consequential decisions get made.  Get it right, and the rest of the process flows. Get it wrong, and you are revisiting fundamental questions

A Practical Guide to Starting a Distillery in Australia Australia's craft spirits industry has changed dramatically over the past decade. There are now more than six hundred operating distilleries across the country, producing a remarkable range of products — single malt whisky aged in Australian oak, gins built around native botanicals, rum made from Queensland sugarcane, vodka distilled from locally grown grain.  The domain has genuine momentum, and for the right operator, starting a

Our partnership with Mirage 7 centred on developing a distinctive alcoholic ready-to-drink seltzer that goes beyond the standard offering in an increasingly crowded market. The brief was clear: create a refreshing, modern seltzer with a unique cucumber and lime flavour profile, enhanced with functional electrolytes to support hydration. As beverage product development consultants, our role extended beyond formulation to encompass regulatory guidance on labelling compliance, and building the manufacturer and supplier relationships

Our ongoing partnership with Koobi Beverages centres on developing and launching a truly differentiated product in the competitive functional beverage space. The vision from the outset was ambitious: create a hydration soda that delivers genuine functional benefits through electrolytes, B vitamins, and dietary fibre, all without sugar, while maintaining the bold, satisfying flavour profile that consumers expect from premium sodas. As beverage product development consultants, our role encompasses the entire journey from

Working with VIA Drinks presented an opportunity to break new ground in the non-alcoholic functional beverage space. The brief was both challenging and exciting: create a wine-based, non-alcoholic beverage that delivered genuine functional benefits while maintaining the sensory complexity consumers expect from premium drinks. Our role as beverage product development consultants was to transform this concept into a market-ready product through careful formulation, rigorous quality control, and seamless production management. The Challenge: Balancing

Working with Tasmaniac Distillery enabled us to deliver one of this year's more technically rewarding projects. The brief was clear but ambitious. Tasmaniac wanted a Ready-To-Drink (RTD) beverage that felt undeniably local, carried a strong sense of place, and showcased Tasmania's apple profile in a way that complemented their existing gin rather than competing with it. Our role was to take that early concept and turn it into a commercially viable, scalable